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Boyd Cru Wines at The Essence Festival of Culture 2024


  • New Orleans, Louisiana United States (map)

Get ready to immerse yourself in a vibrant tapestry of culture, music, and empowerment at the 30th ESSENCE Festival of Culture presented by Coca-Cola. From July 5th to 7th, 2024, New Orleans will come alive with the heartbeat of Black excellence, and Boyd Cru Wines is thrilled to be part of this iconic celebration.

What Is Essence Festival? The Essence Festival is an annual event that celebrates the richness of Black culture, art, and music. It’s a gathering of visionaries, creatives, and change-makers—a space where inspiration flows freely, and connections are forged. From thought-provoking panels to electrifying performances, Essence Festival is a feast for the soul.

What to Look Forward To:

  • 🍷 Wine Tastings: Visit our Boyd Cru Wines booth and indulge in tastings of our award-winning Living Legacy Red Blend and Spirit Rosé. Let the flavors transport you from vineyards to the heart of New Orlean

  • 🎶 Mainstage Performances: Essence Festival boasts an incredible lineup of musical legends, rising stars, and genre-defying artists. Get ready to groove, sway, and sing along under the Louisiana sun.

  • 🌿 Empowerment Sessions: Dive into thought-provoking conversations led by influential speakers. Essence Festival is a platform for empowerment, education, and igniting change.

  • 🌆 Cultural Marketplace: Explore the vibrant marketplace featuring Black-owned businesses, artisans, and creators. Discover unique finds and support entrepreneurs.

  • 🎨 Art and Fashion: From gallery exhibits to runway shows, Essence Festival celebrates the intersection of art and style. Prepare to be inspired by creativity in every form.

We believe that wine is more than a beverage—it’s a vessel for stories, connections, and legacy. As you sip our wines, you’re savoring the essence of our journey—a blend of heritage, passion, and resilience.

Join us at Essence Festival 2024, where every glass holds a piece of our collective spirit. Let’s raise our glasses to freedom, unity, and the magic of New Orleans.

Click the button below to get your tickers and learn more!

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June 21

The Nourish Retreat hosted by Tia Brumstead of My Centered Self and guest host Jon'll Boyd of Boyd Cru Wines

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July 12

Boyd Cru Wines at The Wine & Culture Fest 2024